beauty beyond limitations.
CONCEPT
High Value Vintage Finds & Apparel is an ecommerce store that specializes in selling sustainable fashion options through recycled and thrifted goods. I created a brand identity for the store that reflects the concept of "Luxury Distressed" - the embodiment of high fashion and streetwear. Our brand is a bold confident and sophisticated typographic design language that exudes beauty and strength, reflecting our commitment to sustainable fashion and promoting recycling and reducing waste in the fashion industry.
LOGOMARK
We created a logomark for High Value Vintage Finds & Apparel by modifying the wordmark to reflect the concept of 'Distressed' through elegant and timeless design. The inclusion of an icon logo type represents the brand's mission to empower communities through quality makeup.
DESIGN SYSTEM
For High Value Vintage Finds & Apparel, I implemented a design system that embodies the brand's commitment to sustainability and thrift. By utilizing earthy tones and a vintage aesthetic, the design system communicates the brand's mission and values to its audience. The use of clean layouts and bold typography creates a seamless and engaging user experience that highlights the unique and high-quality products offered by the brand.
impact
The impact of my design implementation for High Value Vintage Finds & Apparel has been to create a cohesive brand identity that aligns with the company's commitment to sustainability and thrift. The use of a vintage aesthetic and earthy tones has helped to communicate the brand's message to its audience and establish a recognizable visual identity. The result is a seamless and engaging user experience that highlights the unique and high-quality products offered by the brand
scope of work
I aimed to create a unified visual identity for High Value Vintage Finds & Apparel that reflects the brand's values of sustainability and thrift through a brand development and web design project. The scope of work involved designing a tagline, logo, color scheme, typography, visual style guidelines, brand guidelines, packaging, and website using the brand's existing assets. The resulting brand identity effectively communicates the brand's message to its target audience while showcasing its eco-friendly, high-quality, and unique products.
Research & strategy
Competitor Analysis
Brand Questionnaire
Opportunity Analysis
Client Workshopping
Brand Positioning
Brand Personality Definition
Naming
Development
Front-end Development
Webflow CMS Configuration
design
Art Direction
Visual Mood Boards
Brand Voice
Brand Identity
Print Collateral
Social Media Collateral
quality assurance
Performance Testing
