from ideas to reality.
CONCEPT
The Horizon Media Group logo concept is designed to reflect the agency's innovative approach to marketing. The overlapping circles represent the fusion of data-driven techniques, creative storytelling, and experiential marketing, while the vibrant color scheme conveys energy and vitality. The design's dynamic movement communicates the agency's ability to adapt to changing trends and capture the attention of their target audience. This logo design reflects Horizon Media Group's unique approach to marketing and represents their commitment to delivering innovative solutions that captivate audiences, drive results, and promote growth.
LOGOMARK
The Horizon Media Group logomark is a circular design that represents the agency's data-driven solutions and innovative techniques. The overlapping rings create depth and movement, symbolizing their ability to adapt to clients' evolving needs. The vibrant color palette adds energy to the design, reflecting Horizon Media Group's dynamic and engaging approach to marketing.
DESIGN SYSTEM
The Horizon Media Group design system is inspired by the agency's commitment to delivering innovative marketing solutions that captivate audiences, drive results, and promote growth. The design incorporates bold typography, vibrant colors, and dynamic shapes, creating a cohesive and engaging visual identity that reflects the agency's unique approach to marketing. The use of negative space and overlapping elements adds depth and movement to the design, reinforcing the agency's ability to adapt and evolve to meet clients' needs. This design system effectively communicates Horizon Media Group's brand identity and reinforces their message of creativity, innovation, and growth.
impact
The Horizon Media Group brand identity and design system have a significant impact on their ability to deliver innovative marketing solutions. The cohesive visual identity reflects the agency's unique approach and effectively communicates their message. The dynamic elements create a memorable and recognizable brand, making Horizon Media Group stand out and drive growth for their clients.
scope of work
The scope of work for Horizon Media Group's brand development and web design includes creating a cohesive and engaging online presence that reflects the agency's unique approach to marketing. This involves developing a comprehensive brand strategy, designing a visually appealing and user-friendly website, and integrating the brand identity across all digital touchpoints. The goal is to create an immersive brand experience that captures the attention of the target audience, promotes engagement, and drives growth for the agency and their clients.
Research & strategy
Competitor Analysis
Brand Questionnaire
Opportunity Analysis
Client Workshopping
Brand Positioning
Brand Personality Definition
Naming
Development
Front-end Development
Webflow CMS Configuration
design
Art Direction
Visual Mood Boards
Brand Voice
Brand Identity
Print Collateral
Social Media Collateral
quality assurance
Performance Testing
