beauty beyond limitations.
CONCEPT
Inspired by Lavish Beats' commitment to quality and community empowerment, we developed a 'Soft Power' concept reflecting femininity and strength. The resulting typographic design exudes confidence and sophistication in its simplicity, capturing the brand's values and mission.
LOGOMARK
We modified the Lavish Beats wordmark from the primary typeface, to pay homage to the luxurious lettering associated with the fashion industry. The logotype reflects the concept of 'Soft Power' with a combination of text style and sharp edges, creating an elegant and editorial expression in the design. In addition to the wordmark, we incorporated an icon logo type, which is a representation of the brand's mission to empower and uplift communities through quality makeup. The wordmark's simplicity adds a timeless quality to the brand, fitting seamlessly into various applications regardless of size, shape, or function. It adds a sense of permanence to every design element, highlighting the beauty in simplicity while showcasing the brand's elegance.
DESIGN SYSTEM
The design system for Lavish Beats is simple yet full of character, with subtle interactions that complement the brand's values. The striking typographic execution of the wordmark is supported by GT Walsheim Pro, a secondary typeface that complements the identity's precise and systematic nature. Together, the two allow the identity to effortlessly adapt across various applications, radiating luxury and celebrating the brand's subtle sophistication over excess.
impact
Lavish Beats has made makeup accessible to a wider range of people, promotes diversity in the industry and has a significant social impact by supporting underprivileged communities and providing job opportunities. Lavish Beats is a true success story, committed to quality, inclusivity and empowerment, making a significant impact on the beauty industry and the communities it serves.
scope of work
For Lavish Beats' brand development and web design project, the goal was to create a visually compelling and consistent brand identity that reflects the brand's commitment to quality and community empowerment. The scope of work involved creating a tagline, logo design, color scheme, typography, visual style guidelines, brand guidelines, packaging design, and website design, using only the brand name as an existing asset. The resulting brand identity captures the essence of Lavish Beats' values and resonates with its target audience while showcasing its high-quality, affordable products and commitment to uplifting the communities it serves.
Research & strategy
Competitor Analysis
Brand Questionnaire
Opportunity Analysis
Client Workshopping
Brand Positioning
Brand Personality Definition
Naming
Development
Front-end Development
Webflow CMS Configuration
design
Art Direction
Visual Mood Boards
Brand Voice
Brand Identity
Print Collateral
Social Media Collateral
quality assurance
Performance Testing
